Social Computing

Social Computing holds tremendous disruptive potential in the business world and can significantly impact society, and outline possible changes in organized human action that could be brought about. It can also have deleterious effects associated with it, including security issues.

Organizations are faced with a shift of market power to networks of consumers that critique their products and express their preferences for changes. Lightweight computational tools that can be blended together –mashed up- and open source software will allow grassroots innovation that can threaten existing software and launch new business models. Communities formed around specific products can hold a wealth of finely segmented demand information.

Social computing represents a new research frontier for information systems.It transforms the way individuals process and interact with information, rendering a much more dynamic and mobile information domain centered on individual participants who interact with it through a wide variety of devices. In the process of studying social computing, issues such as scalability, quality, security, and interoperability are important issues to be considered from the technical viewpoint.

Sciera is uniquely poised to help companies leverage the social frontiers of their business while maintaining the corporate’s need for security and governance.